Gunditjmara woman Jessica Lovett-Murray is smashing the guilt many mums feel about making time to be active in a new television campaign designed to motivate and inspire women in Victoria.
Lovett-Murray, 30, is one of 12 women in the “This Girl Can’ campaign, which aims to help women overcome feelings that stop them from being active, including judgement, intimidation and embarrassment.
The campaign, run by VicHealth, is based on the viral campaign by Sport England that inspired 3.9 million British women to ditch the couch and get active.
Lovett-Murray’s image is now gracing TV and social media campaigns – and even trams.